
There is not just one unique kind of Spas, which would be characterized by the imperative presence of water treatments, a minimum number of treatment rooms, a relaxation room...
There is a great variety of Spas depending on their:
location : urban spas, hotel spas, club spas, destination spas
specialization: ethnic massage spas, hair spas, nail spas. There are event dog spas or car spas going into franchise!
One has to admit that some recent « beauty institutes » could deserve to be called SPAS, and some « spas » have such an antiquated equipment and design, that they seem to have lost their reason for being...
TIP TOUCH agrees on the key elements defined by the international professional spa associations, where we strive to be active members:
ISPA : International Spa Association, established in 1990
BISA : British International Spa Association, founded in 1998, which as more an international dimension, than purely British, by the composition of its members
SPA-A : French spa association, officially active since 2009.
The common ground on which most professionals agree is that a « SPA » is a facility devoted to improving overall wellness, through professional treatments that relax, renew, and rebalance body, mind and spirit, in a sustainable way for the planet, their community, their team and clients.
The consultants and trainers of TIP TOUCH go one step further to give each spa a Unique Sensorial Proposition (USP) that is palpable in its design, its spa menu, the warmth of its staff, the special attention each guest is entitled to, the expertise in recommending custom-fit programs, treatments and products.
The 3 letters of the word SPA are often interpretated as Sanitas Per Aqua (health through waters), Sanus Per Aquum (a lexical variation), Sanitas Per Aroma (health through aromatherapy), or even Solace Per Acqua (comfort through waters), we prefer to think that what makes or breaks a SPA is:
S for SUSTAINABILITY: in order to minimize our footprint on the environment (energy, waste management...) and a long-term development strategy with one’s clients, suppliers, community, and team (respect, training, encouragement to fulfill one’s full potential)
P for PERSONALIZATION of the client’s experience: with a deep understanding of the client’s needs and desires, in order to deliver optimal satisfaction and mid, to long term results
A for the team’s ATTITUDE: « professionalism » is to meet your client’s needs and desires, « customer service » is to deliver the unexpected !
One of the key issues for the SPA industry is to meet the strong clients expectations to preserve nature’s most sacred resources and find creative and cost-effective solutions to prevent tons of wasted waters, oil spills, a poor recycling of wastes, even SRI-ridden teams, with low or no motivation left.
Last but not least, the general public craves more and more for well-being, that it plans its holidays mainly in places or resorts that offer Spas or Health tourism.
Just as some people thought the SPA industry had come to a plateau of development, all spas, hotels, thalassotherapy and thermal centers, clinics, hospitals, meditation & retreat centers... now have to rethink their offer in order to come up with « WOW » programs (awesome ideas where fun is an integral part of the relaxing experience) so that the clients can experience the 3 « Wonders Of Wellness » : a healthy body, a clear mind and a peaceful heart.
help you deliver your most personal project, with a keen eye on Return On Investment (ROI)
boost your operations’ profitability with custom-fit marketing actions
increase your clients’ satisfaction in order to maximize customer-retention and turn guests into your best ambassadors
train your team with the best massage techniques available, that have satisfied top luxury cosmetic brands and spas for nearly a decade.
You are considering giving a creative thrust to your operations ?
- info@tiptouch.com - Liens & Partenaires |
||||||